Milk 3D Billboards | New York City Marathon
For the New York City Marathon, we brought some serious visual impact to the streets with two dynamic 3D billboards for Milk. On the Nasdaq billboard, we created a stunning visual of a giant glass of milk that captivated passersby in Times Square. At the Penn Station corner, we went even bigger with a playful 3D character who seemed to reach down and lift runners right off the street. These billboards were all about capturing attention and adding a creative twist to the marathon experience.